Retail Marketing Flashcard

Front

What is Retail Marketing?

Back

Selling goods directly to end consumers

Front

Retail marketing focuses on selling products through which of the following? Direct-to-consumer channels, Manufacturing units, Only online platforms, Only international trade

Back

Direct-to-consumer channels

Front

Which of the following best describes retail marketing? B2B Marketing, B2C Marketing, C2C Marketing, Wholesale Marketing

Back

B2C Marketing

Front

Which is a key feature of modern retail marketing?

Back

Customization and Personalization

Front

What is an important characteristic of modern retailing?

Back

Focus on customer experience

Front

What does Omni channel Retailing refer to?

Back

Selling through multiple channels like stores, websites, and mobile apps

Front

Which of the following is an advantage of retail marketing? Options: Increases direct interaction with customers, Reduces consumer choices, Eliminates the need for advertising, Decreases brand awareness

Back

Increases direct interaction with customers

Front

Retail marketing plays a crucial role in: Connecting manufacturers to consumers, Reducing market competition, Avoiding digital marketing strategies, Increasing product costs

Back

Connecting manufacturers to consumers

Front

Retailing helps in: Boosting local economies, Eliminating intermediaries, Reducing customer choices, Avoiding promotions

Back

Boosting local economies

Front

Which of the following is NOT a type of retail marketing? Online Retailing, Direct Selling, Industrial Marketing, Franchise Retailing

Back

Industrial Marketing