Marketing Chapter 28 & 29

Front

_______ __________ involves the marketing function that links the consumer, customer and public to the marketer through information

Back

Marketing Research

Front

The primary emphasis of marketing research is to obtain information about the preferences, opinions, habits and plans of current and potential customers.

Back

True

Front

Research answers questions like which of the following: What products should be produced? Where the products should be sold? How the products will be promoted?

Back

All of the Above

Front

______ ________ _______is a set of producers and methods that regularly generates, stores, analyzes, and distributes marketing information for use in making marketing decisions.

Back

Marketing Information System

Front

_________ is a collection (or file) of related information about a specific topic

Back

Database

Front

Which of the following is a type of marketing research: Attitude Research, Media Research, Product Research?

Back

All of the above

Front

______ _______ also known as opinion research and is designed to obtain information on how people feel about certain products, ideas, or companies.

Back

Attitude Research

Front

_______ Research involves the systematic gathering, recording, analyzing and presentation of information related to marketing goods and services

Back

Market

Front

________ ________ is the study of particular consumer and industrial markets

Back

Market Analysis

Front

______ data helps businesses project the potential sales for a product and anticipate problems related to future sales.

Back

Sales