MARKETING

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What is Marketing?

Back

Marketing is the process of promoting, selling, and distributing a product or service. It involves understanding customer needs and creating value.

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Define 'Market Research'.

Back

Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience and competitors.

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What is a 'Target Market'?

Back

A target market is a specific group of consumers at which a company aims its products and services.

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What does 'Branding' mean?

Back

Branding is the process of creating a unique name, design, and image for a product in the consumers' mind, primarily through advertising campaigns.

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What is a 'Marketing Mix'?

Back

The marketing mix refers to the combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as the 4 Ps: Product, Price, Place, Promotion.

Front

Explain 'Product Life Cycle'.

Back

The product life cycle describes the stages a product goes through from introduction to growth, maturity, and decline.

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What is 'Consumer Behavior'?

Back

Consumer behavior is the study of how individuals make decisions to spend their available resources on consumption-related items.

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Define 'Advertising'.

Back

Advertising is a paid form of communication that aims to inform or persuade an audience about a product, service, or idea.

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What is 'Public Relations'?

Back

Public relations is the practice of managing the spread of information between an organization and the public to build a positive image.

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What does 'Sales Promotion' entail?

Back

Sales promotion includes short-term incentives to encourage the purchase or sale of a product or service.