MARKETING

MARKETING

Assessment

Flashcard

English, Business

University

Hard

Created by

Quizizz Content

FREE Resource

Student preview

quiz-placeholder

15 questions

Show all answers

1.

FLASHCARD QUESTION

Front

What is Marketing?

Back

Marketing is the process of promoting, selling, and distributing a product or service. It involves understanding customer needs and creating value.

2.

FLASHCARD QUESTION

Front

Define 'Market Research'.

Back

Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience and competitors.

3.

FLASHCARD QUESTION

Front

What is a 'Target Market'?

Back

A target market is a specific group of consumers at which a company aims its products and services.

4.

FLASHCARD QUESTION

Front

What does 'Branding' mean?

Back

Branding is the process of creating a unique name, design, and image for a product in the consumers' mind, primarily through advertising campaigns.

5.

FLASHCARD QUESTION

Front

What is a 'Marketing Mix'?

Back

The marketing mix refers to the combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as the 4 Ps: Product, Price, Place, Promotion.

6.

FLASHCARD QUESTION

Front

Explain 'Product Life Cycle'.

Back

The product life cycle describes the stages a product goes through from introduction to growth, maturity, and decline.

7.

FLASHCARD QUESTION

Front

What is 'Consumer Behavior'?

Back

Consumer behavior is the study of how individuals make decisions to spend their available resources on consumption-related items.

Create a free account and access millions of resources

Create resources
Host any resource
Get auto-graded reports
or continue with
Microsoft
Apple
Others
By signing up, you agree to our Terms of Service & Privacy Policy
Already have an account?