MARKETING

Flashcard
•
English, Business
•
University
•
Hard
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15 questions
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1.
FLASHCARD QUESTION
Front
What is Marketing?
Back
Marketing is the process of promoting, selling, and distributing a product or service. It involves understanding customer needs and creating value.
2.
FLASHCARD QUESTION
Front
Define 'Market Research'.
Back
Market research is the process of gathering, analyzing, and interpreting information about a market, including information about the target audience and competitors.
3.
FLASHCARD QUESTION
Front
What is a 'Target Market'?
Back
A target market is a specific group of consumers at which a company aims its products and services.
4.
FLASHCARD QUESTION
Front
What does 'Branding' mean?
Back
Branding is the process of creating a unique name, design, and image for a product in the consumers' mind, primarily through advertising campaigns.
5.
FLASHCARD QUESTION
Front
What is a 'Marketing Mix'?
Back
The marketing mix refers to the combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as the 4 Ps: Product, Price, Place, Promotion.
6.
FLASHCARD QUESTION
Front
Explain 'Product Life Cycle'.
Back
The product life cycle describes the stages a product goes through from introduction to growth, maturity, and decline.
7.
FLASHCARD QUESTION
Front
What is 'Consumer Behavior'?
Back
Consumer behavior is the study of how individuals make decisions to spend their available resources on consumption-related items.
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