Service Marketing

Front

All of the following are examples of services EXCEPT: Banking, Hotels, Tax preparation, computer software

Back

computer software

Front

Services can not be stored. This describes the ___________characteristic of services.

Back

Perishable

Front

SST refers to __________

Back

Self- Service Technologies

Front

Is employee training an example of 'physical evidence' of service?

Back

No

Front

What does CRM stand for in the context of service management?

Back

Customer Relationship Management