Service Marketing
Flashcard
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Other
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University
•
Hard
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5 questions
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1.
FLASHCARD QUESTION
Front
All of the following are examples of services EXCEPT: Banking, Hotels, Tax preparation, computer software
Back
computer software
2.
FLASHCARD QUESTION
Front
Services can not be stored. This describes the ___________characteristic of services.
Back
Perishable
3.
FLASHCARD QUESTION
Front
SST refers to __________
Back
Self- Service Technologies
4.
FLASHCARD QUESTION
Front
Is employee training an example of 'physical evidence' of service?
Back
No
5.
FLASHCARD QUESTION
Front
What does CRM stand for in the context of service management?
Back
Customer Relationship Management
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