Marketing Mix Flashcard

Front

What best describes the 'Product' in the 4 P's of Marketing Mix?

Back

The item or service being offered to meet consumer needs

Front

What does 'Price' in the 4 P's of Marketing Mix refer to?

Back

The value of the product in terms of money

Front

'Place' in the 4 P's of Marketing Mix is concerned with which of the following?

Back

The distribution channels used to reach the target market

Front

Which of the following best defines 'Promotion' in the 4 P's of Marketing Mix?

Back

The activities that communicate the product's value to the target market

Front

In the context of the 4 C's of Marketing, 'Consumer needs' refers to what?

Back

The wants and needs of the company's target market

Front

Digital Advertising is a part of which 'P' in the Marketing Mix?

Back

Promotion

Front

Which type of advertising is specifically designed to be delivered through digital channels?

Back

Digital Advertising

Front

What is the primary goal of understanding consumer needs in marketing?

Back

To tailor products and services to better satisfy the target market

Front

Which of the following is NOT a component of the 4 P's of Marketing Mix? Product, Price, Promotion, Packaging

Back

Packaging

Front

How does 'Place' in the marketing mix affect consumer access to the product?

Back

By choosing the most convenient and efficient distribution channels