Persuasive Text Vocabulary

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bandwagon

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the suggestion that you should join the crowd by using a product (ex.: Everyone is buying this; so should you!)

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bias

Back

an unfair preference for or against something based on personal views, not facts

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citing authority

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the use of recommendations from experts to promote a product (ex.: doctor recommended)

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emotional appeal

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the use of strong symbols, images, or slogans to get to the emotions of an audience

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glittering generalities

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the use of feel-good words to promote a product (ex.: new and improved, most popular)

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persuasion

Back

speaking or writing to get an audience to agree with your point of view

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commonplace assertion

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a statement that many people assume to be true, but which is not necessarily so.

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factual claim

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statement that can be proved from evidence such as a fact, personal observation, reliable source, or an expert’s opinion.