PADME March 2025

Front

How is our Customer Knowledge Base divided?

Back

LL & TT

Front

How much certainty do we have around Trust in Spotahome's value proposition? This is, how certain are we that Trust is important for our users?

Back

High

Front

Is pricing flexible for tenants? Are they willing to consider other options that might be out of their price range?

Back

Not really flexible

Front

Why did adding historical metrics in the other parts of the funnel lead to a drop in CVR?

Back

Because it increased the cognitive load and it was too much info.

Front

Which one of our users do WE know best? Landlords or Tenants?

Back

TENANTS

Front

When it comes to being honest and transparent with our TTs by giving them more information, which one of these is correct? 1. Honesty increases long term conversions (booking close) 2. Honesty can decrease short term conversion (book now) 3. Increases both short and long term conversion 4. Options 1 and 2 are correct

Back

Options 1 and 2 are correct

Front

Based on the context of the experiment to remove low engaged supply, did it have a positive or negative impact on Booking Request?

Back

Negative

Front

Allowing tenants to split the full initial payment (spotahome fee & first month's rent) had a positive or negative impact on Booking Request?

Back

Negative

Front

From the experiment of moving the contact button to the listing page, what were the 2 main contact reasons for the tickets we have received? Options: Bills estimation and Verification, Visit property and Availabilities, Contact Landlord and Visit Property, Prices and Amenities

Back

Visit property and Availabilities

Front

What is the impact of showing prices in early stages?

Back

Negative, it's too soon for TTs to see prices