Marketing Research

Front

What type of data collection do mail surveys, phone surveys, personal interviews, and online surveys represent?

Back

Primary data collection.

Front

What is a set of procedures and methods that regularly generates, stores, analyzes, and distributes information for making marketing decisions?

Back

Marketing Information System.

Front

Quantitative research is typically conducted on what size of samples?

Back

Large samples.

Front

What is step two of the Marketing Research process?

Back

Design Project.

Front

What is the main purpose of marketing research?

Back

To obtain information.

Front

What is the difference between primary and secondary data?

Back

Primary data is collected firsthand for a specific purpose, while secondary data is previously collected data used for a different purpose.

Front

What is qualitative research?

Back

Qualitative research focuses on understanding the underlying reasons, opinions, and motivations behind consumer behavior.

Front

What is a focus group in marketing research?

Back

A focus group is a moderated discussion with a group of people to gather insights on their perceptions and attitudes towards a product or service.

Front

What is the role of a marketing researcher?

Back

A marketing researcher collects, analyzes, and interprets data to help businesses make informed marketing decisions.

Front

What is the significance of sample size in marketing research?

Back

Sample size affects the reliability and validity of research findings; larger samples generally provide more accurate results.