Declaraciones de Visión y Misión

Front

What is the main question that a vision statement should answer?

Back

What do we want to become?

Front

Which of these is a key component of a mission statement? Stock price objectives, Employee vacation policies, Concern for public image, Office locations

Back

Concern for public image

Front

According to Drucker, when is the most critical moment to define a business's mission?

Back

When the company is successful

Front

Which company had its vision statement criticized for being too vague about its business? Options: Samsung, Dell, PepsiCo, L'Oreal

Back

PepsiCo

Front

What is a common mistake when drafting mission statements?

Back

Focus only on profitability

Front

What benefit does NOT align with having a clear mission statement? Options: Resolve divergent opinions among managers, Provide a basis for resource allocation, Improve employee morale

Back

Ensure an annual growth of 10%

Front

What did Reuben Mark (CEO of Colgate) emphasize about vision statements?

Back

They must inspire globally

Front

Which company had its mission statement rated as the worst in Table 5-5 for lacking six components?

Back

L'Oreal

Front

How often should organizations review their vision/mission statements? Options: Every 5 years, Only during crises, Annually, Never

Back

Annually

Front

What analogy did Peter Schultz (CEO of Porsche) use to describe mission-driven work?

Back

Building a cathedral