The Promotional Mix in Sports & Entertainment
Flashcard
•
Specialty
•
9th - 12th Grade
•
Hard
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50 questions
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1.
FLASHCARD QUESTION
Front
This is any communication a business or organization uses to inform, persuade, or remind customers about its products.
Back
Promotion
2.
FLASHCARD QUESTION
Front
This is the COMBINATION of advertising, personal selling, sales promotion, and public relations that is used to communicate the business’s message.
Back
Promotional Mix
3.
FLASHCARD QUESTION
Front
Advertising is a recent phenomenon and has no historical roots.
Back
False
4.
FLASHCARD QUESTION
Front
Advertising has been around since ancient times.
Back
True
5.
FLASHCARD QUESTION
Front
Hundreds of years ago these individuals might stand at a busy street corner and shout about the products or services available from their sponsors.
Back
town crier
6.
FLASHCARD QUESTION
Front
Joannes Guttenberg invented this around 1440 which moved society toward mass communication, increased literacy, and the creation of printed advertising.
Back
movable type
7.
FLASHCARD QUESTION
Front
This is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor.
Back
Advertising
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