The Promotional Mix in Sports & Entertainment

The Promotional Mix in Sports & Entertainment

Assessment

Flashcard

Specialty

9th - 12th Grade

Hard

Created by

Wayground Content

FREE Resource

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50 questions

Show all answers

1.

FLASHCARD QUESTION

Front

This is any communication a business or organization uses to inform, persuade, or remind customers about its products.

Back

Promotion

2.

FLASHCARD QUESTION

Front

This is the COMBINATION of advertising, personal selling, sales promotion, and public relations that is used to communicate the business’s message.

Back

Promotional Mix

3.

FLASHCARD QUESTION

Front

Advertising is a recent phenomenon and has no historical roots.

Back

False

4.

FLASHCARD QUESTION

Front

Advertising has been around since ancient times.

Back

True

5.

FLASHCARD QUESTION

Front

Hundreds of years ago these individuals might stand at a busy street corner and shout about the products or services available from their sponsors.

Back

town crier

6.

FLASHCARD QUESTION

Front

Joannes Guttenberg invented this around 1440 which moved society toward mass communication, increased literacy, and the creation of printed advertising.

Back

movable type

7.

FLASHCARD QUESTION

Front

This is any paid form of non-personal promotion of ideas, goods, or services by an identified sponsor.

Back

Advertising

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