FLASHCARD 1

Front

Corporate communication is only about advertising and public relations.

Back

FALSE

Front

A company’s online fan club can be considered a community because members interact and share a common interest.

Back

TRUE

Front

A company's logo and slogan are the only important parts of corporate identity

Back

FALSE

Front

Communities always form naturally and cannot be created by a company’s marketing efforts.

Back

FALSE

Front

Effective corporate communication helps build a strong company reputation.

Back

TRUE

Front

The effectiveness of corporate communication can be measured through employee engagement and public perception.

Back

TRUE

Front

Companies should treat all audiences, communities, and the public the same way in their messaging to ensure consistency. TRUE or FALSE?

Back

FALSE

Front

Which of the following is NOT a key element of corporate identity? A) Company values, B) Logo and brand colors, C) Employee salaries, D) Mission statement

Back

Employee salaries

Front

Which of the following best describes the difference between audiences, communities, and the public in corporate communication? A) The public is more important than audiences and communities in corporate communication. B) Audiences and communities are the same, but the public refers only to customers. C) Communities are always created by companies, while audiences and the public form naturally. D) Audiences are specific groups a company targets, communities are groups with shared engagement, and the public includes everyone.

Back

Audiences are specific groups a company targets, communities are groups with shared engagement, and the public includes everyone.

Front

What is the most effective way for a company to rebuild its reputation after a crisis? A) Ignore the issue and wait for people to forget, B) Blame external factors and avoid responsibility, D) Launch a new marketing campaign without addressing the crisis

Back

Acknowledge the issue, take responsibility, and implement corrective actions