PBA Marketing

Front

Which of the following represents the "P" in the marketing mix that deals with how a product is designed, its features, and quality? Promotion, Price, Product, Place

Back

Product

Front

Which marketing function focuses on getting products from producers to consumers efficiently?

Back

Distribution

Front

Which economic utility focuses on the transformation of raw materials into finished products?

Back

Form Utility

Front

The main goal of channel management is to:

Back

Ensure products are available to customers

Front

A company targeting customers based on their lifestyle choices and personality traits is using which segmentation variable?

Back

Psycographics

Front

The process of dividing a market into distinct groups based on shared characteristics is known as:

Back

Market segmentation

Front

Which function of marketing involves communicating with customers to inform, persuade, and remind them about a product or service?

Back

Promotion

Front

Which marketing function involves determining the best way to get products or services to customers, including selecting distribution channels and managing inventory?

Back

Distribution/Channel management

Front

A retail store sells a set of items together at a lower combined price than if each item was purchased individually. This is an example of:

Back

Bundle pricing

Front

Spending more on advertising is part of which element of the marketing mix?

Back

Promotion