15 Grand Strategies

Front

A business strategy that involves creating new products or services that are similar to the type a company already offers.

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Concentric Diversification

Front

A business strategy focused on entering new markets and launching product lines that have no direct connection to the company's core operations.

Back

Conglomerate Diversification

Front

A company acquires or merges with another company operating in the same industry.

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Horizontal Integration

Front

A strategy in which a company expands its existing product into new consumer markets, requiring market education on its benefits, often followed by competitor entry.

Back

Market Development

Front

An agreement between two or more companies to collaborate and share resources to achieve a common goal while remaining independent entities. The companies share both the risks and rewards of the new venture and have integrated operations.

Back

Joint Venture

Front

Where a company concentrates its resources on growing within its existing product lines and markets to increase market share and gain a competitive advantage.

Back

Concentrated Growth

Front

The process of selling a company's assets to repay its debts, usually when the company is shutting down.

Back

Liquidation

Front

A legal process in which an individual or business that cannot repay its debts seeks relief through the court.

Back

Bankruptcy

Front

A business strategy where a company expands its control over multiple stages of its supply chain, from production to distribution.

Back

Vertical Integration

Front

The process of creating, designing, and introducing a new product or service to the market, or improving an existing one. It involves research, planning, prototyping, testing, and launching to meet customer needs and business objectives.

Back

Product Development