2.4 Types of Data

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What is quantitative data?

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Numbers and numerical data that can be measured by facts, percentages, and numbers. It can be collected from methods like questionnaires with closed questions and government publications.

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How is quantitative data usually presented?

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In graphs, tables, and charts.

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What is a limitation of quantitative data for businesses?

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It does not allow a business to understand customers' opinions and thoughts.

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What is qualitative data?

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Opinions and judgements that express views, attitudes, and beliefs. It does not contain numbers.

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How can qualitative data be collected?

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Through methods like focus groups and interviews.

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What is an advantage of qualitative data?

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It gains a more detailed insight into the views of customers and allows individuals to explain their views.

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What are the disadvantages of qualitative data?

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It is more costly and more time-consuming than quantitative data.