Lesson 2 Digital Business iLearn Flashcard

Flashcard
•
Computers
•
University
•
Hard
Jerry Jackson Bent
FREE Resource
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15 questions
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1.
FLASHCARD QUESTION
Front
Which of the following is NOT one of the four key forces for change highlighted by Perkin and Abraham (2017)? Options: Competitive, Company, Cultural, Customer
Back
Cultural
2.
FLASHCARD QUESTION
Front
What is the name of the model that describes the lifecycle of a technology, as presented by Perkin and Abraham (2017)?
Back
S-Curve
3.
FLASHCARD QUESTION
Front
Which stage in the technology lifecycle involves the technology becoming the dominant format?
Back
Maturity
4.
FLASHCARD QUESTION
Front
According to iLearn lesson 2, which company is an example of using technology and data to power customer interactions? Options: Zoom, Tesla, Amazon, Netflix
Back
Amazon
5.
FLASHCARD QUESTION
Front
What is a key issue for managers of digital business infrastructure highlighted by Chaffey et al. (2019)?
Back
How to select and implement new services
6.
FLASHCARD QUESTION
Front
What is considered more cultural in the context of an organisation's information system? Options: Software, Data, People, Hardware
Back
People
7.
FLASHCARD QUESTION
Front
What is the term used to describe the phenomenon where different departments use different applications, creating inefficiencies?
Back
Application silos
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