Business English

Front

Market research

Back

information about what customers want and need

Front

Market segment

Back

A group of customers of similar age, income level and social group.

Front

Market share

Back

The percentage of sales a company has

Front

Customer behaviour

Back

where and how people buy things

Front

Consumer profile

Back

description of a typical customer

Front

consumer goods

Back

things people buy for their own use

Front

product launch

Back

introduction of a product to the market

Front

product life cycle

Back

length of time people continue to buy a product

Front

product range

Back

set of products made by a company

Front

Sales target

Back

how much a company wants to sell i a period