What is the Marketing Mix?
Marketing Mix & 4Ps of Marketing Flashcard

Flashcard
•
Business
•
9th - 12th Grade
•
Hard
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16 questions
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1.
FLASHCARD QUESTION
Front
Back
The tactics a company can use to promote its products or services
2.
FLASHCARD QUESTION
Front
Which of the following is NOT one of the 4Ps of Marketing? Product, Price, Place, Profit
Back
Profit
3.
FLASHCARD QUESTION
Front
What does the 'Product' element of the Marketing Mix refer to?
Back
The product or service that the company provides
4.
FLASHCARD QUESTION
Front
What is the purpose of analyzing consumer needs in marketing?
Back
To predict what types of products consumers will want.
5.
FLASHCARD QUESTION
Front
Which of the following is an example of a product feature for a backpack? Advertising, Social media, Padded shoulder straps, Reflective tape
Back
Padded shoulder straps
6.
FLASHCARD QUESTION
Front
What does the 'Price' element of the Marketing Mix refer to?
Back
What the consumers pays for in exchange for the product or service
7.
FLASHCARD QUESTION
Front
What factors should marketers consider when determining the price of a product?
Back
Production costs and pricing product lines, Seasonal and distributor discounts, Real or perceived benefits of the product.
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