Marketing Concepts

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Lead

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A person or company interested in purchasing a product or service from a business in the future; a potential customer.

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Online Content

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Any material published on the web, including blog posts, articles, photos, videos, music, podcasts, and more.

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Marketing

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The strategies a business uses to promote its products and services to make customers aware of them.

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Promotional Materials

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Physical written, graphic, or printed materials used to create awareness for products and services, including signs, posters, flyers, and business cards.

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Content Marketing

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A strategy for publishing materials on the web to create awareness of a business's products and services and attract potential customers.

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Call to Action

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This term refers to the specific language used to prompt an immediate response or encourage an immediate sale.

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Online Marketing

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A set of tools and strategies a business uses to promote its products and services through the internet

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Referral Traffic

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A free source of website visitors that come from another, third party website, including a social media site

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Social Media Marketing

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The use of social media websites and apps to build a following, drive website visits, and create awareness of a company's products and services

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Traffic

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The total number of website users who visit a particular site