M+D -- Introduction to Marketing FLASHCARDS

Front

A group of customers who share common wants and needs

Back

Market

Front

The process of creating, promoting, and presenting a product or service to meet the wants and needs of consumers

Back

Marketing

Front

Getting good and service to customers is known as:

Back

Distribution

Front

Getting the money that is necessary for setting up and running a business is known as:

Back

Financing

Front

Examples of promotion as a function of marketing

Back

Informing the customer about your product, Persuading the customer to try your product, Reminding the customer about your product

Front

Is deciding how much to charge for a product or service a function of marketing or management?

Back

Marketing

Front

Relationship Marketing

Back

Building and maintaining a relationship with your customers

Front

Market Research helps businesses discover consumer:

Back

Wants and Needs

Front

When it comes to product development, generating ideas through brainstorming should come at the end of the process.

Back

False

Front

Screening ideas means that you listen to any and all ideas without determining if they are good or bad.

Back

False