Sports & Entertainment Management

Front

Which one of the following is NOT an aspect of sports and entertainment marketing?
overseeing marketing projects,
matching clients with sponsors,
developing strategic financial plans,
working with the media

Back

developing strategic financial plans

Front

There are many issues related to branding strategies of products used in sports and entertainment. The one that relates most to the Washington Redskins team name is

Back

racial

Front

The five stages of the consumer buying behavior when making marketing decisions would include all but _____

Back

brand recognition

Front

The main purpose of having an operating procedure for a facility is to _____

Back

provide consistency in how things are completed

Front

What strategy is NOT included in the control of risk? Options: reuse, transfer, accept, avoid

Back

reuse

Front

The _____ of the sports and entertainment industry would include what a team believes in and strives to achieve

Back

mission

Front

Since the state fair only involves three weeks each year, many of the employees are

Back

seasonal

Front

The importance of _____ is that it keeps professionals updated with the most relevant training, information, skills, and knowledge to remain competent within their industry.

Back

continuous professional development

Front

Which team, financially, is the most valuable sports team in the world at 3.25 billion in 2015? Options: Real Madrid, New York Yankees, New York Knicks, Dallas Cowboys

Back

Real Madrid

Front

The most important step involved in developing effective advertising is

Back

determine your target audience