What is a primary goal of market segmentation?
Marketing Planning - Part 2 of 2

Flashcard
•
Business
•
11th Grade
•
Hard
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20 questions
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1.
FLASHCARD QUESTION
Front
Back
To identify distinct customer groups for targeted marketing
2.
FLASHCARD QUESTION
Front
Which of the following would be considered a psychographic factor? Age, Lifestyle preferences, Geographic location, Income level
Back
Lifestyle preferences
3.
FLASHCARD QUESTION
Front
In demographic segmentation, which characteristic is least likely to be considered? Hobbies, Age, Gender, Income level
Back
Hobbies
4.
FLASHCARD QUESTION
Front
A SWOT analysis is most useful during which stage of marketing planning? Options: Budget allocation, Identifying marketing strategies, Evaluating promotional effectiveness, Reviewing sales goals
Back
Identifying marketing strategies
5.
FLASHCARD QUESTION
Front
Which term refers to promoting products to the broadest audience possible without segmentation?
Back
Mass marketing
6.
FLASHCARD QUESTION
Front
What is an example of a business using behavioral segmentation?
Back
Targeting frequent travelers with loyalty rewards
7.
FLASHCARD QUESTION
Front
What is a niche market most likely to focus on?
Back
A specific and specialized customer group
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