EPL Minor Assessment

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What is Logos in persuasive appeals?

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Logos refers to logical reasoning and the use of facts, statistics, and logical arguments to persuade an audience.

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What is Ethos in persuasive appeals?

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Ethos is an appeal to credibility or character, establishing trust and authority in the speaker or source.

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What is Pathos in persuasive appeals?

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Pathos is an emotional appeal that seeks to persuade an audience by eliciting feelings and emotions.

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What is Cause Marketing?

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Cause marketing is a strategy where a company aligns itself with a social cause to promote its brand while supporting the cause.

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What does 'Target Audience' mean?

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Target audience refers to a specific group of consumers identified as the intended recipients of a marketing message.

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What are Weasel Words?

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Weasel words are ambiguous or misleading terms used to create an impression of truth without providing solid evidence.

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What is the significance of using credible sources in persuasive writing?

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Using credible sources enhances Ethos, making arguments more convincing and trustworthy.

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How can emotional appeals (Pathos) be effectively used in advertising?

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Emotional appeals can be used to connect with the audience's feelings, creating a bond that encourages them to support a cause or product.

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What role does statistical evidence play in persuasive arguments?

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Statistical evidence supports Logos by providing concrete data that strengthens logical arguments.

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What is the difference between Ethos and Pathos?

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Ethos appeals to credibility and trust, while Pathos appeals to emotions and feelings.