Ch 3 Target Marketing

Front

About half of every dollar that consumers spend on products pays for ____.

Back

marketing cost

Front

The increased standard of living in the United States has resulted in _____ discretionary income for consumers.

Back

More

Front

Do young families often spend entertainment dollars to attend sporting events for their children?

Back

True

Front

Physiological needs include recognition and respect from others.

Back

False

Front

Economic uncertainty has a direct impact on consumer purchases.

Back

True

Front

Do teenagers in the United States spend billions of dollars annually, making them a desirable target market?

Back

True

Front

_____ is used by companies when they are trying to appeal to a diverse group of consumers with different needs.

Back

Target Marketing

Front

Marketers should never group consumers based on the benefits derived from products or services.

Back

False

Front

What is a factor that influences customer satisfaction? Price, Quality, Service, All of the Above

Back

All of the Above

Front

Today’s consumers: are more mobile than ever before, have more choices for their discretionary income, consider benefits derived when making purchases.

Back

all of the above