Flashcard on Segmentation and Ethnic Groups

Front

Which of the following is NOT a method of market segmentation? Behavioral, Geographic, Psychographic, Areographic

Back

Areographic

Front

Which population is the largest ethnic group in the U.S.?

Back

Hispanic

Front

Which generation is considered to have the most education? Baby Boomers, Generation X, Generation Y, Generation Z

Back

Generation X

Front

What term is used to describe a group of potential customers a business aims to reach?

Back

Target market

Front

Effective marketing is difficult because of which of the following? Producers and consumers are usually separated in several ways, Customers want to buy more than producers make, The assortment of goods is usually too large for customers, Manufacturers and retailers disagree on who is the customer

Back

Producers and consumers are usually separated in several ways

Front

What is the term for a feature that allows an app to alert users about updates or alerts without them having to open the app?

Back

Push notifications

Front

What is a common predictive text technology used in mobile phones for typing assistance?

Back

T9

Front

At what point should a user make a conscious decision to accept an offer? Options: During the opt-in process, When installing the software, During the opt-out process, When browsing the app store

Back

During the opt-in process

Front

What is a feature that smartphones have, which traditional computers typically do not?

Back

Send text messages

Front

What is the maximum number of characters allowed in a standard SMS message?

Back

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