Marketing mix

Front

What is not part of the marketing mix (the 4Ps)? Options: Product, Person, Price, Promotion

Back

Person

Front

What is not linked to place? Options: Where the shop is, Where the materials are, What the product is

Back

What the product is

Front

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

Back

sales promotion

Front

How does the consumer get the product? Options: Place, Price, Promotion, Sales strategy

Back

Place

Front

When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded?

Back

promotion

Front

Product, price, place, and promotion make up the _____________________.

Back

Marketing Mix

Front

How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.

Back

Promotion

Front

A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.

Back

Product

Front

The amount of money charged and/or the sum of values that consumers exchange for the benefits of having or using the product

Back

Price

Front

Which best describes marketing?

Back

The process of identifying and satisfying customer needs and wants while making a profit