17 Digital marketing
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University
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Practice Problem
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Hard
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38 questions
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1.
FLASHCARD QUESTION
Front
What is Digital Marketing?
Back
The science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit
2.
FLASHCARD QUESTION
Front
What is Digital Marketing?
Back
Identifies unfulfilled needs and desires ▪ Defines, measures and quantifies market and profit potential ▪ Pinpoints segments the company can best serve ▪ Designs and promotes appropriate products and services
3.
FLASHCARD QUESTION
Front
In digital marketing, marketers where can promote their campaigns?
Back
on search engines, social media platforms, emails, mobile apps, etc
4.
FLASHCARD QUESTION
Front
Traditional Marketing
Back
▪ Reach is limited ▪ Non-versatile ▪ Delayed communication ▪ Lack of time results ▪ Expensive ▪ Difficult to reach target audience ▪ Poor campaign measurement
5.
FLASHCARD QUESTION
Front
Digital Marketing
Back
Reach is maximum ▪ Versatile ▪ Instant communication ▪ Instant real time results ▪ Cost-efficient ▪ Easy to reach target audience ▪ Easy to measure and optimize campaigns
6.
FLASHCARD QUESTION
Front
The 5P’s of Marketing
Back
People Price Product
Promotion Place
7.
FLASHCARD QUESTION
Front
Price
Back
▪ In 1999 Amazon patented its 1-Click purchase concept
▪ Frictionless Payment Methods Amazon 1-Click, Apple Pay, Google Android Pay ▪ Subscription Model: You pay monthly charge
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