Digital Marketing and Web Analytics Terms

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Bounce Rate

Back

The percentage of emails that could not be successfully delivered.

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List Growth Rate

Back

Tracks the rate of email addresses being added and removed over time.

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Open Rate

Back

The percentage of email recipients who open an email.

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Impressions (Social Media)

Back

The number of times a post is visible on users' social media feeds.

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Follower Count

Back

Tracks the number of users that follow a social media channel.

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Audience Growth Rate

Back

Tracks the rate of growth or shrinkage in follower count.

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Average Engagement Rate

Back

Measures average engagement (likes, comments, shares) against total followers.

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Clicks

Back

The number of times an advertisement is clicked.

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Cost-per-Click (CPC)

Back

The average cost of each ad click.

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Impressions (Advertising)

Back

The number of times an advertisement is displayed.