Branding/Marketing

Front

The philosophy of ______ is to identify market segments, select one or more, and develop products and marketing mixes tailored to each selected segment.

Back

target marketing

Front

Mass marketing is about

Back

Aiming the product at the entire market

Front

A bookstore pays $4.50 for a novel. The percent of markup is 45%.  Find the novel's selling price. 

Back

$6.53

Front

A clothing store pays $15 for a shirt. The percent markup is 85%. Find the selling price. Round to nearest cent if necessary.

Back

$27.75

Front

The process of planning, pricing, promoting, selling, and distributing ideas, goods, or services to create exchanges that satisfy customers.

Back

Marketing

Front

The group of people most likely to become customers and that is identified for a specific marketing program is the 

Back

Target Market

Front

The ______________ includes 4 basic marketing strategies.

Back

Marketing Mix

Front

Which is NOT an aspect of the marketing mix? Options: product, placement, population, price

Back

population

Front

How does the consumer get the product? Options: Place, Price, Promotion, Sales strategy

Back

Place

Front

What represents the exchange for the product or what customers are willing to pay?

Back

Price