MARKETING MIX

Front

What is not part of the marketing mix (the 4Ps)? Options: Product, Person, Price, Promotion

Back

Person

Front

What is not considered a part of the Place?

Back

What the product is

Front

What is a disadvantage of Television advertising? Options: It reaches a wide audience, You can differentiate different target markets, It is expensive

Back

It is expensive

Front

Demand-based pricing is determined by how much the consumer is willing to pay for a product or service.

Back

how much the consumer is willing to pay for a product or service

Front

Personal contact with the customers is a form of 

Back

personal selling

Front

Air freight is most likely to be used for importing which of the following products? steel pipes, cars, wood pulp, fresh flowers

Back

fresh flowers

Front

Offering an incentive to customers in order to increase sales--contests, free samples, coupons etc...

Back

sales promotion

Front

All of the following are low cost advertising methods EXCEPT: word of mouth, business cards, flyers, tv commercials

Back

tv commercials

Front

How the consumer gets the product: Place, Price, Promotion, Sales strategy

Back

Place

Front

What are certificates that entitle customers to cash discounts on goods or services?

Back

coupon