Marketing Flashcard

Front

What is the definition of marketing?

Back

Any activity or business process that creates and communicates a message to consumers about a product or service’s value.

Front

What is something a consumer must have and cannot live without?

Back

Need

Front

Which of the following is NOT one of the seven marketing functions? Pricing, Distribution, Financing, Fandom

Back

Fandom

Front

What is the process of dividing a broad target market into smaller, specific categories?

Back

Market segmentation

Front

What is the role of sponsors in events?

Back

To support the event financially in exchange for marketing benefits

Front

What is demographic segmentation?

Back

Descriptive classifications of consumers

Front

What is event management?

Back

The process of planning, organizing, and conducting the event

Front

What is the process of defining an organization’s image and differentiating its products or services from the competition?

Back

Branding

Front

Which term refers to a symbol, artwork, or design element that helps consumers identify a company?

Back

Brand mark

Front

What legally identifies ownership of a registered brand or trade name?

Back

Trademark