Sports and Entertainment Marketing Final Review

Front

A business project in which two or more organizations work together and share the costs and profits is called

Back

a joint venture

Front

A chart displaying the tasks, groups or individuals responsible for completion of the tasks, and the due dates is called a(n)

Back

project matrix

Front

Risk retention involves

Back

assuming the cost of an uninsurable risk

Front

can be copyrighted. Options: Books, Computer programs, Songs, all of the above

Back

all of the above

Front

Costs of sports and entertainment events include: high salaries, facilities, promotion for events.

Back

all of the above

Front

An activity that will produce money is called a(n)

Back

revenue stream

Front

The main goal of promotion is

Back

increasing sales

Front

Financing involves budgeting for marketing activities and offering customers different forms of payment for a company’s products or services.

Back

Financing is one of the six core standards of marketing.

Front

A knowledgeable seller

Back

tells stories about personal experiences with the product, demonstrates the product, makes comparisons with a similar product.

Front

Which of the following is not a good strategy to obtain tickets for a highly demanded entertainment event?
check the venue’s website for a few days after the concert sells out,
look for special presales at online fan clubs,
wait in line when tickets go on sale,
buy over the Internet

Back

wait in line when tickets go on sale