What is "customer buzz"?
Marketing 1st 9 Weeks Test 24/25

Flashcard
•
Business
•
10th Grade
•
Hard
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28 questions
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1.
FLASHCARD QUESTION
Front
Back
Word-of-mouth communication about a company's products or services
2.
FLASHCARD QUESTION
Front
What is data mining?
Back
Searching through digital data for patterns and trends
3.
FLASHCARD QUESTION
Front
What type of data provides insight into what people think about a topic?
Back
Qualitative data
4.
FLASHCARD QUESTION
Front
Which risk management technique involves shifting risk to another party?
Back
Risk transfer
5.
FLASHCARD QUESTION
Front
Which type of insurance covers employee injuries on the job? Options: Liability insurance, Workers' compensation, Property insurance, Life insurance
Back
Workers' compensation
6.
FLASHCARD QUESTION
Front
What is the process of analyzing a situation for possible risks called?
Back
Risk assessment
7.
FLASHCARD QUESTION
Front
Which is an example of reputational risk? Options: Equipment failure, Natural disaster, Negative publicity, Employee theft
Back
Negative publicity
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