Global Market Flashcard

Front

What is the purpose of market segmentation in global marketing?

Back

To identify specific target audiences

Front

What are capital markets primarily concerned with?

Back

Trading financial securities

Front

What is a common feature of markets in developing countries with high growth potential?

Back

Emerging markets

Front

What type of projects are included in government and public markets? Options: Infrastructure projects, Software development, Green technology, Fashion design

Back

Infrastructure projects

Front

What is an example of a product in government and public markets?

Back

Healthcare supplies

Front

Which of the following is NOT an example of an e-commerce platform?
Amazon, Alibaba, eBay, Local farmers' market

Back

Local farmers' market

Front

Which of the following is a feature of e-commerce markets? In-person transactions, Online transactions, Limited to local areas, Only physical goods

Back

Online transactions

Front

What is the primary benefit of using a standardization strategy in global marketing?

Back

Consistent brand image worldwide

Front

Why might a company choose a localization strategy?

Back

To appeal to local tastes and preferences

Front

Which strategy involves offering slight product adaptations while maintaining a uniform brand image?

Back

Standardization