Marketing & Advertising Assessment 1

Marketing & Advertising Assessment 1

Assessment

Flashcard

Business

9th - 12th Grade

Hard

Created by

Wayground Content

FREE Resource

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19 questions

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1.

FLASHCARD QUESTION

Front

Which TWO brands listed are DIRECT competitors: Amazon & Walmart, Lowes & Home Depot, Wayfair & Sam's, Amazon & Home Depot?

Back

Lowes & Home Depot

2.

FLASHCARD QUESTION

Front

Which of the following definition describes collecting data about a brand and the markets: Target Market, Market Research, Segmentation, Branding?

Back

Market Research

3.

FLASHCARD QUESTION

Front

If you decide to buy a shirt, but you can't find your SIZE, which part of the 4P's has failed?

Back

Product

4.

FLASHCARD QUESTION

Front

A Target Market is a the specific group of people that a brand focuses on when promoting.

Back

True

5.

FLASHCARD QUESTION

Front

Effective advertising uses various types of persuasion

Back

True

6.

FLASHCARD QUESTION

Front

The Marketing Mix includes which 4 components? Options: Product, Price, Place, Promotion, Place, Pattern, Promotion, Pizazz, Point of View, Place, Pattern, Premium, Promotion, Pattern, Premium, Product

Back

Product, Price, Place, Promotion

7.

FLASHCARD QUESTION

Front

The last step of product development is

Back

evaluate customer acceptance

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