The Marketing Concept

Front

Which of the following is NOT an example of demographic segmentation? Segmentation by income, Segmentation by ethnicity, Segmentation by location, Segmentation by occupation

Back

Segmentation by location

Front

The marketing mix includes place, price, positioning and promotion.

Back

False

Front

Market segmentation involves which of the following? A. Identifying generic markets, B. Collecting information to carry out marketing activities, C. Segmenting the generic markets into target markets, A and C

Back

Identifying generic markets and Segmenting the generic markets into target markets.

Front

Do marketers consider disposable income and discretionary income when marketing to consumers?

Back

True

Front

Industrial marketing is also known as which of the following? Business-to-consumer, Business-to-business, Business-to-customer

Back

Business-to-business

Front

Which of the following combines finding a target market and using a marketing mix? Options: marketing foundation, marketing strategy

Back

marketing strategy

Front

The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is ____________________________.

Back

Marketing

Front

Tangible items that have monetary value and satisfy one’s needs and wants are__________.

Back

goods

Front

Intangible items that have monetary value and satisfy your needs and wants are_________.

Back

services

Front

The idea that a business should strive to satisfy customers’ needs and wants while generating a profit for the business is______________.

Back

marketing concepts