Customer Service Final Exam

Front

Which of the following is a term for physical goods that are bought and sold? Sales, Products, Pricing, Services

Back

Products

Front

Which of the following is a standard term that describes the audience of retail stores—that is, the people who will buy things from the stores?
Options: Manufacturers, Wholesalers, Buyers, Customers

Back

Customers

Front

Which of the following is a term for intangible things, such as providing delivery, that are sold by retailers? Gifts, Training, Services, Products

Back

Services

Front

Which of the following holds large quantities of product that are sent to either retail location or directly to customers?
Manufacturers, Wholesalers, Distribution Center, Retailer

Back

Distribution Center

Front

Which of the following terms best describes a grower of potatoes? Manufacturer, Wholesaler, Distribution Center, Retailer

Back

Manufacturer

Front

Which of the following is the term for the retailing approach that places the focus on creating a seamless shopping experience for customers by integrating multiple channels? Multichannel, Omnichannel, Integrated Channel, Seamless Channel

Back

Omnichannel

Front

What is the standard definition of a retail ecosystem?

Back

An integrated system of approaches for meeting the goal of retailing, which is to provide customers with the merchandise and services they want.

Front

What type of retail business grants a license to another entity to sell its products or services in a particular area?

Back

Franchise

Front

Retailers provide which of the following marketing functions? Distribution, Production, Manufacturing, Product management

Back

Distribution

Front

These customers can take a long time to make a purchase decision, and might return to a retailer several times before making a purchase. Options: Innovation/trend buyers, Impulse buyers, Recreational shoppers, Comparison shoppers

Back

Comparison shoppers