Entrepreneurship Module 3 Exam

Front

The four main marketing mix elements are product, price, promotion and ________

Back

place

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3.01

Front

If a business has poor customer service, that business should use which TACTIC?

Back

Scheduling customer service training dates

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3.01

Front

A goal can be evaluated to determine its

Back

success

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3.01

Front

A firm’s strategy is important because it shows

Back

how its goal will be reached.

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3.01

Front

Which of the following is the best description of the marketing mix:

Back

A combination of the four elements of marketing

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3.01

Front

What is the formula to conduct a breakeven analysis?

Back

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Ent II 2.0

Front

When conducting a breakeven analysis, the final answer to the breakeven in units is 67.3112. How many units must I sell to breakeven?

Back

68

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Ent II 2.00

Front

What happens if a marketer changes one element of the marketing mix?

Back

The other elements change as well

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3.01

Front

In marketing the term "communication" refers to which elements of the marketing mix?

Back

Promotion

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3.01

Front

Value and satisfaction to the consumer is based on which marketing mix element? Options: Product, Price, Place, Promotion

Back

Price

Tags

3.01