All about breakfast cereal

Front

When did Neolithic farmers figure out how to cultivate wheat, millet, oats, and other wild grasses?

Back

10,000 years ago

Front

What were traditional porridge cereals made of?

Back

Whole or ground grains, legumes, and starches

Front

Who created the world's first cold breakfast cereal?

Back

Dr. James Caleb Jackson

Front

What did Dr. James Caleb Jackson's first cold breakfast cereal consist of?

Back

Whole wheat flour and water

Front

What did food manufacturers start adding to cereals later on?

Back

Vitamins and minerals

Front

During which war did the government encourage vitamin and mineral enrichment of foods?

Back

World War II

Front

Which three companies make up 73% of the cereal market share?

Back

Kellogg's, General Mills, and Post

Front

Which three cereals are the most popular?

Back

Cheerios, Special K, and Honey Bunches of Oats

Front

What is the per capita consumption of cold breakfast cereals in the U.S.?

Back

14.3 pounds

Front

What is the top category of advertised food during kids TV shows?

Back

Cereal