Customer Acquisition Costs

Front

Investors use ______ to determine the cost of acquiring new customers

Back

customer acquisition costs

Front

If a company spends $50,000 on marketing and $5,000 on sales and they gain 500 customers, what is their Customer Acquisition Cost? (Hint: CAC= (marketing costs + sales costs) / # of customers)

Back

110

Front

If a company spends $10,000 on sales and $90,000 on marketing and they gain 10,000 customers, what is their Customer Acquisition Cost?

Back

$10

Front

If a company spends $10,000 on sales and $90,000 on marketing and they gain 10,000 customers, what is their Customer Acquisition Cost?

Back

$1.00

Front

What was Carl's CAC if his company acquired 15,800 new customers last year, spending $65,020 in new marketing costs and $25,050 in sales costs?

Back

$5.70

Front

CUSTOMER ACQUISITION COST

Back

(MARKETING COSTS+SALES COSTS)/NUMBER OF NEW CUSTOMERS