SEM - Ch 6 Test

Front

All products a company has available at any one time

Back

Product portfolio

Front

Major events where people in a related industry meet to show products, exchange ideas, and learn about latest trends

Back

Trade shows

Front

Placing mini-billboard on plastic bags on sporting arena seating

Back

Examples of customer touchpoints

Front

The process by which tactics are implemented

Back

Tactic

Front

Definition: Analysis, Strategy, Implementation

Back

3 major categories of a marketing plan

Front

Products or services are tried in a small market before nation/worldwide release

Back

Test marketing

Front

Mission statement, marketing information, the tactic

Back

Included in the Implementation section of a marketing plan

Front

A precisely written document describing tactics and strategies used to market a product or service

Back

Marketing plan

Front

Identifies nature of business and reason it exists

Back

Mission statement

Front

Explaining information so it has meaning and drawing conclusions relating to the defined marketing research problem

Back

Interpretation