EL 5 - Competitive Markets Test

EL 5 - Competitive Markets Test

Assessment

Flashcard

others

Hard

Created by

Wayground Content

FREE Resource

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25 questions

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1.

FLASHCARD QUESTION

Front

All people belong to only one market segment.

Back

False

2.

FLASHCARD QUESTION

Front

The business environment is constantly changing with new products entering the market.

Back

True

3.

FLASHCARD QUESTION

Front

Competition benefits consumers. True or False?

Back

True

4.

FLASHCARD QUESTION

Front

Weekly supermarket ads are an example of non-price competition.

Back

False

5.

FLASHCARD QUESTION

Front

Trade shows are examples of information sources.

Back

True

6.

FLASHCARD QUESTION

Front

What is the process of dividing a large group of consumers into subgroups based on specific characteristics and common need?

Back

Market segmentation

7.

FLASHCARD QUESTION

Front

Which segmentation category is based on where you live: Demographics, Psychographics, Geographic, Product usage?

Back

Geographic

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