Chapter 11: Credibility and Evidence

Front

What is the main focus of Chapter 11?

Back

Credibility and Evidence

Front

Chapter 11 discusses ______ and evidence.

Back

Credibility

Front

What is a key factor in determining a speaker's source credibility?

Back

Audience perception of speaker's effectiveness

Front

Fill in the blank: To earn the right to speak on a topic, a speaker must be perceived as ______ by the audience.

Back

competent

Front

Which of the following traits is associated with Competence? Honest, Reliable, Energetic, Values

Back

Reliable

Front

What are the three components that form the 'Common Ground' in the Venn diagram?

Back

Audience, Topic, Speaker

Front

Fill in the blank: In the Venn diagram, 'Common Ground' is the intersection of Audience, Topic, and ______.

Back

Speaker

Front

Which of the following is a strategy for improving credibility?
Options:
Use low-quality arguments,
Use high-quality arguments,
Avoid the sleeper effect,
Ignore audience feedback

Back

Use high-quality arguments

Front

The sleeper effect is a strategy that involves arguments that stay with the audience to counteract low credibility. Fill in the blank: An example of the sleeper effect is a negative political ad from the ________.

Back

other campaign

Front

Which of the following is a strategy for improving credibility? Use self-disclosure, Dress casually, Avoid discussing both sides, Use only referent power.

Back

Use self-disclosure