Effective Business Communication Flashcard 3 Practice

Front

Persuasion techniques are most effective when trying to sway a person's opinion only a little bit.

Back

True

Front

What persuasive technique is characterized by asking a series of clarifying questions about someone's stance?

Back

Socratic Method

Front

What aspect of persuasion pertains to credibility both in terms of expertise and reputation?

Back

Ethos

Front

What aspect of persuasion involves appealing to emotion?

Back

Pathos

Front

What aspect of persuasion involves presenting good reasoning and facts to back up your claims?

Back

Logos

Front

What type of call-to-action involves getting your audience to think about something?

Back

Passive

Front

What is a scapegoat?

Back

Something to blame in place of the real issue

Front

Social media strategies should be applied across all platforms in the same way.

Back

False

Front

The specific demographic you want to reach in a social media campaign is called:

Back

Target Audience

Front

What does a content calendar help accomplish?

Back

Optimal times to post, An outline of what types of posts to put up, Clear scheduling of posts