Target Market Flashcard

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What is a target market?

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A target market is a specific group of consumers at which a company aims its products and services.

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Why is identifying a target market important?

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Identifying a target market is important because it helps businesses tailor their marketing strategies to reach the right audience effectively.

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Who is the target market for Moana?

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Kids under 10.

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Who is the target market for Wicked?

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Women aged 15 - 60.

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Who is the target market for Gladiator 2?

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Men aged 30 - 65.

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True or False: Target market helps with selling to people you know will invest in your product.

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True.

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True or False: Target market helps tailor marketing strategies.

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True.

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What factors can define a target market?

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Demographics, interests, behaviors, and geographic location.

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What is demographic segmentation?

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Demographic segmentation is the process of dividing a market into segments based on demographic factors such as age, gender, income, and education.

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What is psychographic segmentation?

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Psychographic segmentation divides the market based on consumer personality traits, values, attitudes, interests, or lifestyles.