Business of Retail - Chapter 3 - Vocabulary

Front

the action of promoting the sale of products and services.

Back

Marketing

Front

This plan is based on four decision-making factors, and has variables that retailers use to satisfy the needs and wants of their target customers. The four controllable factors-product, price, place, and promotion.

Back

marketing mix

Front

Those who are most likely to buy from a retailer.

Back

target customer

Front

What involves retailers using tablets, kiosks and message boards to show advertisements, images, and videos to customers?

Back

In-store digital signage

Front

examples include newspapers, magazines, newsletters, signs, and coupons

Back

Print

Front

includes cold calls and requested callbacks to customers over the phone

Back

Telemarketing

Front

What allows customers to accumulate points that can be redeemed for merchandise, inspiring people to frequent the store?

Back

Loyalty and rewards programs

Front

Online video

Back

designed to create a memorable experience that will be shared and hopefully go viral

Front

Broadcast

Back

television, radio, and on-screen ads; proven to be the most influential marketing approach

Front

Search engine marketing

Back

also called keyword advertising or pay-perclick