Marketing2

Front

What is primary data?

Back

New information that is collected for a particular purpose.

Front

What is secondary data?

Back

Existing information that was previously gathered for a purpose other than the study at hand.

Front

The 4 P's (Product, Place, Price, and Promotion) are known as the _________.

Back

marketing mix

Front

Apple consistently responds to consumer wants by modifying the iPhone with new features that help their daily lives. What is this process called?

Back

Product Management

Front

Successful organizations learn the preferences and behaviors of key customer segments through this process

Back

market research

Front

Product

Back

Goods or services that are sold

Front

Which of the following is not one of the '4P's' of the original Marketing Mix? Product, People, Place, Promotion

Back

People

Front

What is the third stage of the product life cycle?

Back

Maturity

Front

If our target audience is based on age, which segmentation method are we using? Options: Psychographic, Demographic, Geographic

Back

Demographic

Front

Which of the below is not a market segmentation method? Spendographic, Psychographic, Demographic, Geographic

Back

Spendographic