MARKETING MC FLASHCARD

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Advertising

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A form of paid, non personal promotion in which a company promotes an idea, good, or service through a variety of media

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Channel Management

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A process that involves selecting and evaluating channel members to monitor the movement of a product from producer or manufacturer to end user.

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Direct Marketing Channels

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Advertising that sends a promotional message to a targeted group of prospects and customers rather than a mass audience.

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Market Identification

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The process of a marketer in identifying the most profitable areas to offer a new product or service.

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Marketing Information Management

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The process and methods that generates, stores, analyzes, and distributes information to promote good decision making for a business.

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Personal Selling

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Any form of direct contact between a salesperson and customer to fulfill their wants and needs

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Product Life Cycle

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The stages that a product goes through in its life: Introduction, Growth, Maturity, and Decline

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Product Mix

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All of the different products and/or services a company makes or sells

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Product Service Management

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The process of creating and changing the information about a company's catalog of offerings

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Promotion

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Choices made about advertising, personal selling, sales promotion and public relations used to communicate, inform, and persuade potential and current customers.