Persuasive Techniques in Advertising
Flashcard
•
Mathematics
•
11th Grade
•
Hard
+3
Standards-aligned
Wayground Content
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15 questions
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1.
FLASHCARD QUESTION
Front
What are emotional appeals in advertising?
Back
Emotional appeals are persuasive techniques that evoke strong feelings in the audience, such as happiness, fear, or sadness, to influence their decisions.
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.8
CCSS.RI.9-10.5
2.
FLASHCARD QUESTION
Front
What is loaded language in advertising?
Back
Loaded language refers to words or phrases that carry strong emotional implications and can sway the audience's opinion, often by appealing to their values or beliefs.
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.5
CCSS.RI.9-10.5
3.
FLASHCARD QUESTION
Front
What is pathos in advertising?
Back
Pathos is a rhetorical appeal to emotion, used to persuade the audience by eliciting feelings that can influence their attitudes or behaviors.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
4.
FLASHCARD QUESTION
Front
What is transfer in advertising?
Back
Transfer is a technique that associates a positive or negative feeling with a product or idea, often by using symbols or imagery that evoke those feelings.
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.5
CCSS.RI.9-10.5
5.
FLASHCARD QUESTION
Front
What is logos in advertising?
Back
Logos is a rhetorical appeal to logic and reason, using facts, statistics, and logical arguments to persuade the audience.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
6.
FLASHCARD QUESTION
Front
What is ethos in advertising?
Back
Ethos is a rhetorical appeal to credibility or character, where the advertiser establishes trustworthiness or authority to persuade the audience.
Tags
CCSS.RI.11-12.5
CCSS.RI.9-10.5
7.
FLASHCARD QUESTION
Front
What are testimonials in advertising?
Back
Testimonials are endorsements from satisfied customers or celebrities that promote a product or service, aiming to build trust and credibility.
Tags
CCSS.RI. 9-10.8
CCSS.RI.11-12.5
CCSS.RI.11-12.8
CCSS.RI.8.8
CCSS.RI.9-10.5
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