Marketing 5.02 Multiple Choice Questions 2019

Front

The goal of channels of distribution is to move products from producers to

Back

final consumers.

Front

Channel members add value to a product by

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performing certain channel activities expertly.

Front

Which of the following is a condition that must exist for channels to be effective: They must be properly managed. They must have at least five members. Channel members must have varying goals. Channel members must not share tasks.

Back

They must be properly managed.

Front

Channel members should share an equal commitment to the product’s

Back

quality

Front

The first decision that marketers must make when managing channels is

Back

setting channel objectives.

Front

Producers who eliminate all middlemen in the channel are said to be using __________ distribution.

Back

direct

Front

Marketers determine distribution intensity so they can achieve

Back

ideal market exposure.

Front

When marketers are trying to reach the greatest number of consumers possible, they use a(n) __________ distribution pattern.

Back

intensive

Front

Which of the following products would likely use an exclusive distribution pattern: A large piece of farm machinery, a gallon of milk, a home-decorating magazine, a silk necktie?

Back

A large piece of farm machinery

Front

The total number of members in a channel is called

Back

channel length.